We would like to invite you along on a journey down the rabbit-hole to find out the ins and out of who's really buying sex toys, plus the averages and stats of what (and how much) they're buying!
Who better to take a look at and analyze the sheer volume of Lovehoney sales data but the very talented Ideas Detective himself, Jon Millward - the man who brought us: Deep Inside: A Study Of 10,000 Porn Stars And Their Careers and Dirty Words: A Probing Analysis of 5000 Call Girl Reviews.
Jon studied 1 million Lovehoney orders, minus any personal distinguishing details like last name, address or zip codes. He then added up all the liters and meters and created a gorgeous in-depth infographic to delight our imaginations and boggle our minds.
Read on for the top revelations from his study, or read the full (53 page!) report over on Jon's blog.
Lovehoney's resident sexpert Annabelle Knight will be spreading her knowledge on all things sex, relationships and kink with NOW magazine readers.
Starting this week, our Annabelle is the new Sex and Relationship Expert for British magazine "NOW", and we couldn't be happier!
You'll recognise Annabelle from presenting many of our sex advice and product videos on LovehoneyTV.
She also had a starring role in the recent Lovehoney documentary "Frisky Business" which followed the production of her exclusive range of sex toys. The Annabelle Knight Collection comprises of four vibrators designed with female pleasure in mind.
Annabelle is clearly looking forward to tackling the nation's sex and relationship issues: "I'm so excited to be working with Now Magazine, it's a fabulous opportunity and one I couldn't be happier about! I'm sure all my years at Lovehoney will definitely come in handy!"
The "Ask Annabelle" feature will run every week and you'll see Annabelle tackle sex questions from readers all over the country. If you want to get involved, email your question to firstname.lastname@example.org.
Read on for a closer look at The Annabelle Knight Collection:
You may or may not have noticed that on Lovehoney's contact page, among the reasons for contacting us including "Question about a product" and "Where's my order?", there's one option you can select that says: "I want to say something nice".
Even if you did notice, you may not know what clicking that heading does. Well, when you decide to say something nice, your email gets forwarded to the entire company - and it never fails to make the Lovehoney staff smile when positive customer feedback appears in our email inboxes.
Although we receive nice thoughts from all over the world, lately a lot of this feedback has been coming from the states, from folks who have seen what life is like at Lovehoney HQ from watching Frisky Business on Netflix.
We love hearing from you, so we decided to share some of the most recent happy feedback we've received:
At Lovehoney, we strive to offer the very best when it comes to both our selection of sex toys and lingerie and our customer service too. Our mantra has always been "We're not happy unless you're happy!"
For twelve years that has remained our main goal, and now with the launch of Lovehoney Australia, Lovehoney.de (Germany) and Lovehoney.fr (France, coming soon!), our customers are spread all over the world. International websites and worldwide access means we're serving even more customers too. With this growth comes responsibility and we often ask ourselves: how can we make our customer's experience even more outstanding?
This past November, we opened a second Customer Care office in sunny Brisbane, Australia. Increasing our staff as well as having new customer service agents working in a complementary time zone means we are available to help during everyone's waking hours, faster than ever before.
We've had 24 hour service during the week since November, but starting just last week Lovehoney extended our customer care availability to provide live help 24 hours a day all 7 days of the week! That's right - all day every day, even weekends, our advisors are ready to answer your calls, help you out via live chat, and reply to your emails.
We love having the opportunity to help you find your sexual happiness, whenever you need us. There's no such thing as a bad time to call. So don't be shy, let us know: How can we help you?
Bondage and BDSM are nothing new for many of us, thanks to Bettie Page paving the way in the 50s and Fifty Shades of Grey creating the most recent cultural boom.
This week I'm taking a look at how to add more kinky goodness to your life.
BDSM play isn't going away anytime soon, life-long players and 24/7 life-stylers are intent on keeping their sex lives as kinky as ever. But could indulging your dark side keep you smart and content in your relationship?
DOMINIX is Lovehoney's new brand of luxury leather bondage gear and accessories for serious restraint and impact play, and we're giving you the chance to try out some of the most exciting products from the range.
Enter now with just a comment below for a chance to win this super-kinky set: DOMINIX Deluxe Adjustable Leather Cock Ring with O-Ring and DOMINIX Deluxe Leather Handle Chain Leash. Giveaway ends February 24th.
Read on for more information and some kinky news from around the web...
Too kinky to talk about, too extreme to shop for and definitely a private indulgence, yet the majority of couples have tried it. So what is it we're trying to keep so secret?
Well, the answer is bondage play. Even with well-known BDSM pioneers like Bettie Page and Irving Klaw blazing the trail, it's remained a taboo topic for decades.
The good news is opinions have begun to change. Books like Fifty Shades of Grey have made tie-and-tease play accessible to a wider audience and enabled even more couples to fulfill their bondage fantasies.
Nowadays there's a huge choice of products available for testing the sub/Dom domain, but what about products for those who want to take their BDSM play to the next level?
We're excited to announce that Lovehoney have just launched DOMINIX, the deluxe range of bondage equipment suitable for all your professional and recreational S&M requirements!
Read on to find out what makes this collection so luxurious, and why you should be shopping right now!
If you've watched any of our product demo videos at Lovehoney TV, you'll recognize Annabelle Knight. She is also a model featured within our product pages. After years of first hand experience showing off sex toys for Lovehoney.com, and months of development, Lovehoney presents Annabelle's own line of vibrators!
Annabelle put her extensive knowledge to work to design four products with her signature style. This new range of couple-friendly vibes includes a classic vibrator, a G-spot vibe, a love egg, and stylish vibrating knickers.
"I adore my new collection of toys! They're sexy, stylish and elegant, and won't break the bank. I've tried to provide something for everyone and spent many an hour fretting over the design and functions to make sure you get the best from them!" - Annabelle
Annabelle developed these vibrators with all different kinds of women in mind. Designed with beauty and purpose - meaning there's something for everyone.
View the complete Annabelle Knight Collection below...
Bondage has never been so hot - just check out the Fifty Shades of Grey phenomenon, or Britney's new video to see why!
Here at Lovehoney.com, we love supplying our customers with the best in bondage - and we've now made it even easier to choose the right products.
Before now, all of the bondage gear - from ball gags to blindfolds - were categorized under sex toys.
Our recent revamp, however, has created a brand new Bondage section, which has everything you need to tie and tease your lover.
In the new section you can find:
This change makes it much easier to sort our bondage products by color, price and even material, which makes sure you find exactly want you're looking for. So, whether or not you know how to wield a whip, you should have no problem shopping for beginner or expert bondage equipment.
Take a look at our new Bondage section now, and let us know what you think.
About a decade ago I was Bettie Page for Halloween. I wore a black wig with bangs, a cherry print dress, bondage wrist cuffs, and knee socks. My friend was Madonna from the "Human Nature" video so we shared a crop.
Since I've been a fan of Bettie Page for at least that long, I'm delighted to share with you the gorgeous and brand-spanking-new Official Bettie Page Pleasure Collection, available exclusively at Lovehoney.com.
Bettie Page is the original BDSM pinup icon. This new range of products inspired by her body of work brings the retro feel right into your hands.
Take a look at the new Bettie Page Official Pleasure Collection below. Perfect for re-enacting scenes from pop music videos to vintage fetish clips.
How would you like to make the world a (sexually) happier place, and win big money in the process?
Lovehoney's just-launched Design a Sex Toy competition is giving you the chance to spread the love and earn some serious cash.
Simply send us your idea for a brand new sex toy and you could see it made by Lovehoney and sold globally, as well as winning up to $4,500 in prize money and earning over $150,000 in royalties!
We'll be cherry-picking the finest design from each of the three contest categories: Sex Toys for Men, Sex Toys for Women and Sex Toys for Couples. The winner of each category will receive $1,500 - what's more, the entry we love most will also win the $3,000 Judges' Pick prize.
On the judging panel we have founder of leading sex toy companies Lelo and Tickler Erik Kalen, Lovehoney's own head buyer Bonny Hall, sex toy category manager Alice Little and, last but not least, E L James, author of the bestselling Fifty Shades of Grey trilogy.