• Spank you very much!

    Spank you very much! Spanking is Britain's favourite bondage activity - and it is more popular with women than men, according to a new survey

    75% of women have tried spanking compared to 66% of men;

    Blindfolds are the second most popular sex game, tried by two-thirds of couples, followed by tying each other up;

    More women than men have tried all the most popular bondage activities;

    Humour is the biggest turn-on for women whereas men get their kicks most from sexual confidence;

    Results are from a new survey of 4,500 people by Britain's biggest online sex toy retailer Lovehoney to mark the first official Sexual Happiness Day which is on Friday (April 21st).


    Spanking is Britain's favourite bondage activity - and it is more popular with women than men, according to a new survey.

    Three-quarters of women (75%) have tried spanking compared to 66% of men.

    Blindfolds are the second most popular sex game, tried by two-thirds of couples, followed by tying each other up.

    More women than men have tried all the most popular bondage activities.

    And slightly more women (17%) than men (16%) who have never tried BDSM would like to at some point in the future.

    Other popular kinky activities include nipple play (63% of couples), biting (56%), food play (46%), temperature play (41%), role play (34%), rope bondage (17%) and chastity or orgasm denial (13%).

    The results are from a new survey of 4,500 people by Britain's biggest online sex toy retailer Lovehoney to make the first official Sexual Happiness Day which is on Friday (April 21st).

    Britain's bedroom habits are laid bare in the survey which also looked at our biggest turn-ons.

    Humour was the number one turn-on for women, followed sexual confidence, kindness, sexy eyes and a warm smile.

    For men, sexual confidence was the biggest turn-on followed by sexy eyes, good looks and kindness.

    The survey found that more foreplay was the most popular thing that both men and women wanted more of in a relationship.

    We most often have sex between 10pm and 11pm in the evening but we actually desire it most an hour earlier when we are less tired.

    Sex in the morning is far more popular with men than women, with 70% of men saying they liked it first thing more than their partner.

    The favourite sexual position of both sexes is from behind - chosen by 38%, followed by cowgirl (where a woman straddles the man) 14%, missionary 12% and spooning 5%.

    Lovehoney co-owner Richard Longhurst said: "One of the factors we think has contributed to the mainstreaming of kink is the hugely popular Fifty Shades trilogy by E L James.

    "Sexual Happiness Day is an annual celebration of the benefits of great sex with the hope of inspiring and encouraging people all over the world to talk, experiment and find out what it is that makes them blissful in the bedroom."

    Sex and relationship expert Tracey Cox, who has her own ranges of products with Lovehoney, said:

    "There are a number of benefits to having a happy sex life. Studies have shown that those who engage in regular sex live longer, have lower blood pressure and less stress, and can even look younger."

    Favourite bondage activities For more information, including the full survey results, please email jules@aobpr.co.uk or press@lovehoney.co.uk

    ### About Lovehoney Founded in 2002, Lovehoney is a multi-award winning manufacturer and distributor of pleasure products. Its focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market. In 2016, Lovehoney won the Queen's Award for Enterprise - International Trade, the highest accolade in British business.

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