900,000 Condoms Sold In One Year - And More Sex Toy Stats From Down The Rabbit Hole

by Krista

on Sep 17, 2014

Down the Rabbit HoleWe would like to invite you along on a journey down the rabbit-hole to find out the ins and out of who's really buying sex toys, plus the averages and stats of what (and how much) they're buying!

Who better to take a look at and analyze the sheer volume of Lovehoney sales data but the very talented Ideas Detective himself, Jon Millward - the man who brought us: Deep Inside: A Study Of 10,000 Porn Stars And Their Careers and Dirty Words: A Probing Analysis of 5000 Call Girl Reviews.

Jon studied 1 million Lovehoney orders, minus any personal distinguishing details like last name, address or zip codes. He then added up all the liters and meters and created a gorgeous in-depth infographic to delight our imaginations and boggle our minds.

Read on for the top revelations from his study, or read the full (53 page!) report over on Jon's blog.

Photo by Epiphora

These numbers don't lie! After 12 years, millions of products sold, and now over [[stats:reviews]] sex toy reviews posted, the sheer volume of our appetites for sexy things is indeed inspiring.

Have you ever wondered about our most popular products? Who buys what and how much of it? Or which items are most often returned? Well, from condoms to lubes, our "Essentials" category lives up to its name as the most popular category on the site, with vibrators coming in a close second. You can see how lingerie, butt toys, kegel balls, and penis toys all add up in just one of thought-provoking graphics Jon created.

When Jon added up the numbers we really got to see the difference a year makes. Plus, he organized all of our toys in rainbow order! Check out all of our insertable inches in a mesmerizing rainbow spiral: I know a few people around the office who must be in love with the graphic (right, click to enlarge) as much as I am.

Let's check out some of the fun facts from Jon's study and see how it all adds up:

A Year in the Life of Lovehoney:

Find out how many condoms, cock rings and butt plugs we sell in a year along with the top stats and quotes from Down The Rabbit Hole:

Read further and see all the images from Jon's entire article: Down the Rabbit Hole - What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires

Check out the awesome Down the Rabbit Hole Infographic and go even Further Down the Rabbit-Hole here at Lovehoney to learn more about how this study came to be. We'd love to read your thoughts in the comments below. What's your favorite factoid from Jon's research? Did the data keep you guessing or leaving you wondering?

Make sure to follow @j_millward on twitter and connect with @Lovehoney_com too. Share this post in your favorite networks via the links at the top and bottom of the page.

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Written by Krista.

Originally published on Sep 17, 2014. Updated on Aug 5, 2020