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900,000 Condoms Sold In One Year - And More Sex Toy Stats From Down The Rabbit Hole
on Sep 17, 2014
We would like to invite you along on a journey down the rabbit-hole to find out the ins and out of who's really buying sex toys, plus the averages and stats of what (and how much) they're buying!
Who better to take a look at and analyze the sheer volume of Lovehoney sales data but the very talented Ideas Detective himself, Jon Millward - the man who brought us: Deep Inside: A Study Of 10,000 Porn Stars And Their Careers and Dirty Words: A Probing Analysis of 5000 Call Girl Reviews.
Jon studied 1 million Lovehoney orders, minus any personal distinguishing details like last name, address or zip codes. He then added up all the liters and meters and created a gorgeous in-depth infographic to delight our imaginations and boggle our minds.
Read on for the top revelations from his study, or read the full (53 page!) report over on Jon's blog.
These numbers don't lie! After 12 years, millions of products sold, and now over [[stats:reviews]] sex toy reviews posted, the sheer volume of our appetites for sexy things is indeed inspiring.
Have you ever wondered about our most popular products? Who buys what and how much of it? Or which items are most often returned? Well, from condoms to lubes, our "Essentials" category lives up to its name as the most popular category on the site, with vibrators coming in a close second. You can see how lingerie, butt toys, kegel balls, and penis toys all add up in just one of thought-provoking graphics Jon created.
When Jon added up the numbers we really got to see the difference a year makes. Plus, he organized all of our toys in rainbow order! Check out all of our insertable inches in a mesmerizing rainbow spiral: I know a few people around the office who must be in love with the graphic (right, click to enlarge) as much as I am.
Let's check out some of the fun facts from Jon's study and see how it all adds up:
A Year in the Life of Lovehoney:
Find out how many condoms, cock rings and butt plugs we sell in a year along with the top stats and quotes from Down The Rabbit Hole:
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900,000 Condoms
Try: Skins Ultra Thin Condoms Value Pack
That's enough to prevent 43,650 pregnancies and have quite a lot of fun while you're at it.
Sex essentials like condoms and lubricants make up a large percentage (22%) of the products sold at Lovehoney every year.
"Men also buy 71% of condoms, which makes sense. But certain types of condoms are more male-dominated than others. Guys buy 70% of large condoms but 90% of small ones."
See more: Sex Essentials
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120,000 Cock Rings
Try: Lovehoney Bionic Bullet Vibrating Cock Ring
Cock Rings make the world go round… and round…
"Lovehoney has dispatched about 120,000 cock rings in the last 12 months. If these were combined into one Godzilla-sized cock ring, it could (with the necessary permit) encircle the Empire State Building twenty times."
That's a lot of cock rings, keeping a lot of erections stronger and longer for more sexual happiness all around.
See more: Cock Rings
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268 Bathtubs of Lube
Try: Sliquid H2O Original Lubricant
Yup, that's the quantity of lube we share with the world in a year.
To put it into perspective, Lovehoney sells enough lubricant in a year to replace all the water used by the average four-person family in two months - approximately 27,000 litres. If you wanted to, you would have enough lube to take a continuous 52-hour-long lube power shower.
Ok, who's up for some lube wrestling?
See more: Lubricants
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28 Years of Vibrations
Try: Duracell AA Batteries 4 Pack
Jon notes, "They sell a hell of a lot of batteries too--enough in a year to power one Jessica Rabbit 2.0 (their best-selling rabbit vibrator) for 15 million minutes, which equates to 250,000 hours, or just over 28 years."
"So, if the average woman takes five minutes to achieve climax using a Jessica Rabbit 2.0, then all the batteries sold in a year by Lovehoney have the potential to aid three million orgasms."
Sounds pretty good to us!
See more: Batteries for Sex Toys
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36 Miles of Insertable Inches
Try: Lovehoney Galaxy Sensual Glass Dildo
We've also loved to calculate how many inches and miles of insertable inches we sell (for example, in August 2014 we sold enough inches of cock to encircle Central Park), but we've over the moon with the great lengths we've reached recently.
"If you laid every butt plug, dildo and vibrator sold in 12 months end-to-end, they'd stretch 36 miles." That's enough to reach the Ozone layer!
Interestingly, Glass Dildo sales are split almost equally between genders. At least we can all agree that glass is great.
See more: Glass Dildos
Read further and see all the images from Jon's entire article: Down the Rabbit Hole - What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires
Check out the awesome Down the Rabbit Hole Infographic and go even Further Down the Rabbit-Hole here at Lovehoney to learn more about how this study came to be. We'd love to read your thoughts in the comments below. What's your favorite factoid from Jon's research? Did the data keep you guessing or leaving you wondering?
Make sure to follow @j_millward on twitter and connect with @Lovehoney_com too. Share this post in your favorite networks via the links at the top and bottom of the page.
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