There was a time when revealing your plastic fling to a group of mates was met with a high-pitched, "You put your penis where?" as though you'd just admitted a six-month tryst with the toaster.
No matter what your kinky preference, from a Thrust Pro Ultra to a prostate massager, for a man to soup up his sex life with a gizmo was pretty unheard of, even as recently as the start of the 21st century.
Thousands of male sex toy sales later and in the wake of making 2016 the Year of the Male Sex Toy (when Lovehoney reported a whopping 40 per cent increase in sales... you're welcome) more and more men have turned to devices as a leisurely and logical way to get off.
Penile pleasure is clearly on the up, so why is nobody talking about it down the pub? For whatever reason (from individual shyness to societal conservatism), as a society, we still find it hard to talk about sex. But we bloody well should be doing it!
Here are some reasons why men need to talk about sex toys (and sex).
Even though a lot of sex toys are marketed towards a particular gender or body part, did you know that most of them can be enjoyed by almost anyone?
In fact, if you're inventive enough (and follow basic safety rules!) there's almost no end to the ways you can use a sex toy.
To help you discover some new tools to tingle your bits, no matter which bits you have, Jess and Annabelle show you a "few" (aka 11) of their favorite toys for any body in this week's sex toy YouTube video.
Think we missed one? Or got another way to use one of the toys we've suggested? We'd love to hear it! Just add your comment at the bottom of this blog.
I've been very excited about the move towards creating gender-free and adaptable toys – making gender-neutral sex toys allows pleasure to be accessible to everybody and broadens the scope of possible experiences.
Giving people the room to explore, unbound by labels or inaccessibility, allows them to prioritize self-love, pleasure and exploration on their own terms.
The absolute beauties, Jess Wilde and Annabelle Knight produced a fantastic video showcasing some Gender-Neutral Sex Toys for Every Body It gives plenty of inspiration on how toys can be adapted or used differently to suit different people.
As a pansexual gal, body-neutral toys are a fantastic way for me to create a collection that can be used (safely, with condoms) with any and all of my partners, including myself. It’s also really important to me that my toys don’t resemble genitals to ensure that future partners are never put off by having unwanted body parts in their sexy space.