Lovehoney's Design A Sex Toy Competition is Back!

by Lovehoney

on Apr 6, 2014

Design A Sex ToyCalling all sex toy connoisseurs! Are you an engineer, graphic designer, inventor or kinky doodler? Send us your sex toy idea and we could turn it into a real product and you could earn royalties into the future!

We're looking for new ideas for unique and practical sex toys to enhance the sex lives of couples and singles all over the world. Could your idea be a winner?

There are 3 Design a Sex Toy categories you can enter: Sex Toys for Men, Sex Toys for Women and Sex Toys for Couples. You can enter one idea per category, which means you could have three chances to win!

The winner of each category receive $1,500 and the Judges' Pick will receive an extra $3,000 making it a grand total of $7,500 of prize money! Plus, the winners get a chance to have their designs made into real sex toys and earn royalties into the future. The inventor of the Sqweel has racked up over $150,000 in royalties in fact, since the Sqweel was brought to market over 6 years ago!

This year we've enlisted a panel of experts as judges, who know exactly what makes a great pleasure product.

On the judging panel this year we have Erik Kalen, founder of leading sex toy brands Lelo and Tickler, Lovehoney's head buyer Bonny Hall, sex toy category manager Alice Little and, the one and only, E L James, author of the bestselling Fifty Shades of Grey trilogy.

Click through to Meet the Judges and read their carefully compiled Top Tips for creating a winning sex toy design. Learn from previous winner Trevor Murphy as he explains how he came up with his winning design for the world's best-selling oral sex toy, the Sqweel Oral Sex Simulator. Earning more than $150,000 in royalties to date, Trevor's design has completely changed his life - not to mention the sex lives of thousands of satisfied Sqweel users.

No idea is too silly when you're inventing a new sex toy. It's time to get creative and share your invention however you're inspired - we will consider high tech computer-generated designs, 3D models or even a scribble on a Post-It - as long as we can decipher the idea, we want to see it!

If you think you've got an ideas for the next big thing to take the sex toy industry by storm, submit your idea before July 2nd for your chance to win.

Best of luck, we can't wait to see your designs!

Design a Sex Toy

You may also like:


Written by Lovehoney. For collaborative posts between Lovehoney team members and guest authors
Covering simply everything

Originally published on Apr 6, 2014. Updated on Aug 5, 2020